Our Mission - Credo
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Our Mission

Credo: We Define Clean

Credo fearlessly pushes beauty forward by setting the most demanding standards so that one day, all beauty will be clean beauty.

Clean is more than hype or a hashtag.
It’s our mission. We do the work to examine what goes into products and onto your skin.

Clean is inclusive. It’s for everyone.
With 130+ brands and 2,000+ best-in-clean products, we aim to be a welcoming space for all beauty lovers.

Clean is more than just ingredients. It's our calling.
We’ve disrupted the way things have always been done with The Dirty List®, and continue to pave the way with innovative sustainable packaging, transparent ethical practices, and much more.

Where All Beauty
is Clean Beauty

Credo was founded by two beauty industry veterans, who couldn’t shake their shared desire to clean up the beauty industry, and decided to turn this passion into a new reality.

People-Kind, Planet-Kind, One-Of-A-Kind

At Credo you will find the largest assortment of the best beauty products on the planet--all of which meet our Credo Clean Standard. All brands avoid using the ingredients on The Dirty List® (all 2700+ of them) and go much further to create safer, more sustainable, ethical and transparent products. We think outside the bottle so you can focus on what’s inside yours.

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A community of change-makers

Credo carries 130+ best-in-clean beauty brands led by fearless change-makers who are here with us to change the status quo, while creating fun, efficacious and innovative beauty products.

FUN FACT: 90% of our brands are led by women!

Meet our founders

Credo Clean Beauty Council

The faces leading the movement. Credo created the first Clean Beauty Council to help us move the industry forward. Consider them a trusted source on everything from your most pressing questions to exciting industry updates. You’re in good (clean) hands.

Meet the Council

Credo Gives

Credo donates a portion of every purchase to organizations protecting the health and supporting the well-being of our communities and the planet.

Coming Soon
Credo for Change

Credo for Change

The need for change. Credo recognizes the lack of BIPOC clean beauty brands in our store.
We are committed to changing this through our annual Credo for Change BIPOC Workshop.

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